Kruno Golubić
RSS FeedTechnically speaking, I write. And lead. And teach.
25+ years in IT, documentation, and knowledge transfer - from startups, educational institutions, and public sector organizations. I've spent most of that time making complex technology understandable through documentation, training, and the occasional conference talk. Sometimes flying solo, other times leading teams. PhD in Information Sciences. Still learning something new every week.
Recent Posts
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Making an old blog quotable for search engines and AI
Kruno Golubić
I ran an SEO, AEO and GEO pass over this blog with Claude Code: page languages, structured data, a summary under every title, llms.txt and 84 new descriptions. The useful part was what it asked first.
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Automattic also wants .php
Kruno Golubić
Automattic's registry company named .php as its second choice in ICANN's 2026 round. What the application says, why a file extension as a domain ending worries security people, and why 21 October decides whether it stays in play.
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Who owns your domain ending
Kruno Golubić
Verisign is removing third-level .name addresses, and Automattic's registry has applied for .wordpress. The name you use and the name you control are not always the same thing.
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The 2026 round of new domain endings
Kruno Golubić
ICANN revealed 1,615 applications for new top-level domains in October 2026. That is fewer than in 2012. Who applied, what it costs and what happens next.